About New Era Marketing | Senior B2B Marketing Team

New Era Marketing team working through marketing priorities around a workshop planning board

The team who delivers

clear strategy

focussed action

measurable success

Strategic experience

New Era Marketing is led by Michael Plummer, former Global Marketing Director at JCB. A Chartered Marketer for over 23 years and a Fellow of the Chartered Institute of Marketing since 2016, Michael brings the strategic perspective gained from leading marketing functions at the highest level across international markets.

That experience is strengthened by a team who have worked in marketing roles and led global communications. We understand the realities of delivering marketing inside a business. We bring big-brand thinking, international perspective and practical expertise to your organisation, creating a clear strategy shaped around your goals.

Team

Michael

Founder & CMO

Michael founded New Era Marketing in 2020 after a career spent building brands, launching products and helping sales teams turn marketing activity into measurable growth.
His experience spans demand generation, digital transformation, CRM, content and international product launches. He is at his best simplifying complex challenges and turning ambitious ideas into practical action.
Outside work, Michael enjoys travelling, photography and live sport, or simply getting out for a walk with the dogs.

Laura

Project Director

Laura has 20 years of marketing experience, including over 14 years in-house at JCB and six years agency side. She's worked across international markets, bringing together a broad mix of disciplines to deliver multi-channel campaigns.
Her experience spans PR, literature, branding and communications, alongside social media, content and digital marketing.
Outside work, you'll find her on the football sidelines cheering on her children, enjoying a good meal with friends or browsing interiors shops, usually with another home project in mind.

Simon

Project Director

Simon has almost 15 years of B2B marketing and communications experience, most of it at JCB, where he worked his way up from the graduate scheme to Head of Marketing and Communications. Along the way he spent four years in Singapore leading JCB's marketing across South East Asia.
He brings strong experience across communications, content, brand strategy and product launches.
Outside work he's usually hacking his way around a golf course or out on a long-distance run, and he'll happily tell you more about his running times than his scorecard.

A man wearing a blue shirt and blue plaid tie.

George

Digital Marketing Executive

George has over 4 years of hands-on digital marketing experience, combining client work at New Era with studying Management at Loughborough University. His work spans websites, SEO and content across a wide range of digital marketing projects. He also built the website you’re reading this on.
He combines website design and analytics with a practical interest in AI and automation, finding ways to improve online performance and take the repetition out of everyday marketing tasks.
Outside work, he swaps his keyboard for boxing gloves. With over 5 years of training behind him, he’s no stranger to putting in the rounds.