CW Plant Hire
From nationwide presence to growth engine
Building a consistent national brand and high-converting digital presence for a plant hire business with ambitious growth plans.
Strategy
20 depots, looking to grow
This family business already had the ambition and the reach. The next step was putting the right digital strategy in place to drive demand into every depot across the network.
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"Great team to work alongside with. Thank you all for everything that you have helped us with over the past few years, and many more to follow. Highly recommend New Era Marketing"
Action
Growth that spoke for itself
New Era became CW Plant Hire's marketing department, delivering a complete website rebuild, full fleet rebrand, brand book, SEO, social, events, content and campaign assets, all under one embedded team.
Success
50x
Lead growth from 12 a month to 8,000 a year
120k+
Annual website users across 1,000+ pages
5 Year
Partnership covering brand, digital, content, events and social