Yard Self Storage
From one site to unstoppable
Building a standout brand and high-converting digital presence for a self storage business with serious growth ambitions.
Strategy
A new brand, needing a voice
Yard Self Storage had the locations and the ambition. What they needed was standout marketing that could drive online bookings and support rapid expansion across the North.
No items found.
“
We started with just a company name. New Era Marketing turned it into a brand people notice. From signage to online demand, we've grown from one site to six in 18 months and we're still expanding.
Action
Brand, digital and campaigns, built to convert
New Era built the brand, created the website and launched high-impact local billboard campaigns, all designed to drive bookings. The website conversion rate exceeded 16%, more than three times the industry benchmark.
Success
16%
Website conversion rate, more than 3x the industry benchmark
1 to 6
Locations opened in just 18 months
5-star
Best-in-class reviews and top-rated customer feedback